Introduction
I’ve been uploading art to Zazzle for about five years. Over that time, I’ve learned a lot about what makes a product sell, from choosing a niche to the design process to making text customizable. But with all the knowledge I’ve gained, I also have a big backlog of products I made in my early days, that have barely any views. Does this mean they were bad designs, or can they be reinvigorated with some work? Let’s find out together!
I Paused My Game T-Shirt
The first design I am going to work some magic on is my Paused my Game t-shirt.
I created this design on 20 Nov 2021. I did try editing the title in June 2024, to “Paused My Game Funny Girls Gamer Slogan T-Shirt,” but it hasn’t helped – the product hasn’t been viewed in 19 months, 5 days.
Time to do some Zazzle research.
Question 1 – is this shirt in a viable niche? I searched on Zazzle for ‘girl gamer t-shirt’ and I got 20,305 results – so that seems pretty viable!
But when I click to filter by shirts for girls, the number drops to 602. So that shows that it’s not as popular as I thought.
What about “kid gamer t-shirt”? That gives me 26,394 results – that’s much better! So it’s better for my title to refer to kids than girls.
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Seeing the difference in girl vs kid is prompting me to make some changes to my product listing. I will change from a ‘fine jersey t-shirt’ which has a girl model, to a ‘kids basic t-shirt’, which has a boy model. I will also change the recipient category from kids > girl to kids > any child.
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Product Keywords
Next, keywords. Here are my current keywords on this product:Â
paused my game to,be here you’re welcome,nerd geek daughter,calligraphy girly feminine,video gamer gaming console pc,funny joke sassy sarcastic,text phrase slogan typography
What other keywords, that I can see on this Zazzle webpage, and in listings, could apply to my design? One example is ‘computer’.
Tip: Write down your keyword research results so you can refer to it later, knowin what words to use, and what words to avoid.
So most of my keywords are pretty good for the number of results they are getting. But the order needs to be worked on. The very first keyword phrase is what Zazzle values most highly. And mine is ‘paused my game’ which is not that great, it relies on people already knowing this slogan and searching for it. No, I need to put my niche first.
video game,gamer nerd geek, kid son boy,calligraphy ,computer,funny joke sassy sarcastic,text phrase slogan typography,
Product Title
Using the keyword research, I can now pick my title, using words that are part of this niche.
Video Game Paused Funny Typography Kids T-shirt
Product Description
Here’s my old description:
Another funny gamer t-shirt by JessicaAmber – ask about custom orders! This design features the bold slogan ‘I paused my game to be here – you’re welcome’ in white and pink. Calligraphy gives the bottom line a girly touch. Great gift for your sister or girlfriend who loves video games. For more gamer tees, visit my store zazzle.com/jessicaamberartist | For custom orders, message me on Zazzle
I am going to edit the audience references – they were just plain wrong, an artefact of copy pasting the design on multiple products. I will edit the first line a bit too, to make it’s marketing clearer.
Your kid will love this funny gamer t-shirt by JessicaAmber. This design features the bold slogan ‘I paused my game to be here – you’re welcome’ in black and pink lettering. Calligraphy gives the bottom line a sassy touch. Great gift for a son or daughter who loves video games. For more gamer tees, visit my store zazzle.com/jessicaamberartist | For custom orders, message me on Zazzle
Conclusion
I will edit this blog post as results unfold. Will this experiment succeed or fail? If you have any questions or comments, leave them below!
Peace, love & sunshine,
Jessica
  Amber
