This artwork went through a lot of iterations to get to its current form.

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Pew Pew Mew Version 1
Version 1, entitled Pew Pew Mew, was drawn on my iPad using Procreate. I wanted to create something that went with my brand’s tagline, Graphic design for goth gamer girls. I came up with a galaxy-themed cat holding a video game controller in his mouth. 
With Version 2, I wanted to make the artwork much more polished and neat. I also wanted to vectorise the artwork in Illustrator so it could be resized for any possible print on demand requirements.
I attributed the lack of sales success of Versions 1 and 2 to their unusualo colour scheme. For Version 3, I went more conservative, with a black cat and a white controller.
​But still, nobody seemed interested.
I came to the conclusion that my cat, while rendered well, was nowhere near as CUTE as I wanted him to be. I needed to up the cuteness factor!
So I studied real cats faces, to see what I needed to change…

  • Rounder cheeks
  • Droopier whiskers
  • BIG round eyes

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Comparision of Pew Pew Mew Version 2 and 4.1
After the mockup was made, I created the new version in Illustrator, and changed the colours to a white cat with a yellow controller.