Why Using Pinterest on iOS is SEO Suicide

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Why Using Pinterest on iOS is SEO Suicide
Which browser will give you the best Rich Pins for Redbubble products? Find out in this 2019 blog post by JessicaAmber.

Introduction

Note

This article was created in September 2019. Redbubble has changed a lot since then. They no longer allow you to directly pin products to Pinterest - it creates an error that says Sorry, we were unable to fetch the image. So the results in the table below, Column 1, will no longer be useable.

As at 28 Feb 2023, in Chrome, the Pinterest browser extension button DOES work for pinning products.

Additionally, as I now use jessicaamber.com.au as my Pinterest official website, I can no longer test Redbubble rich pins capabilities. Please keep this in mind as you browse this historical blog post - the data may no longer be relevant.

Pinterest is a great way to share and save images. It’s also great that Pinterest makes it’s application available on a wide variety of devices, from Apple to PC to Android. But if you are serious about using Pinterest for creating Rich Pins and driving traffic, you may find your efforts thwarted by your choice of app or browser.
 
(If you don’t know, Rich Pins are Pinterest pins with even MORE info stuffed into them, like what type of pin it is [recipe, product, etc], titles, metadata, and more. For a great article on this check out https://indiangirling.com/pinterest-seo-guide/ But essentially, if you set Redbubble as “Your Website” on Pinterest, you’ll get Rich Pin capability.)
 
I stumbled across this knowledge after pinning a Redbubble product of mine using the iOS Pinterest app. After it was published, something caught my attention. It didn’t look like the other Rich Pins I had recently pinned using the Chrome browser on my PC.
 

My Pin was lacking some information, like the price appearing over the thumbnail of the Pin. Getting all the info I can into my Pins is super important for me, so that search engines like Pinterest and Google know that it is a product and promote it accordingly.

What followed was an extensive comparison of how Pinterest on different platforms handled both creating and displaying pins. Were they Rich Pins? What data could I immediately save into my Pin? What could I edit later?

In case you’re more of a visual learner, contained below is a platform-by-platform demonstration of how Pinterest displays your pins.

2018 Digital illustration of a syringe with yellow liquid, surrounded by a banner that says Support Main. By Jessica Amber.

Support Main

These examples feature my artwork ‘Support Main’, which you can buy from the following stores:


Pin created in PC Chrome Browser

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

2-pc-chrome-browser-pc-chrome-extension
Pin created in Chrome with Pinterest Browser Extension

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

3-pc-chrome-browser-android-chrome-app
Pin created in Android Firefox App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

4-pc-chrome-browser-android-pinterest-app
Pin created in Android Pinterest App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

5-pc-chrome-browser-ios-chrome-app
Pin created in iOS Chrome App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

6-pc-chrome-browser-ios-pinterest-app
Pin created in iOS Pinterest App

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

Pin from PC Chrome Browser

❌ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
2-android-firefox-pc-chrome-extension
Pin from Chrome with Pinterest Browser Extension

❌ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

3-android-firefox-android-firefox
Pin from Android Firefox App

❌ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
4-android-firefox-android-pinterest-app
Pin from Android Pinterest App

❌ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

5-android-firefox-ios-chome-app
Pin from iOS Chrome App

❌ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

6-android-firefox-ios-pinterest-app
Pin from iOS Pinterest App

❌ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

Pin from PC Chrome Browser

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
2-android-pinterest-app-pc-chrome-extension
Pin from Chrome with Pinterest Browser Extension

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

3-android-pinterest-app-android-firefox
Pin from Android Firefox App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
4-android-pinterest-app-android-pinterest-app
Pin from Android Pinterest App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

5-android-pinterest-app-ios-chrome
Pin from iOS Chrome App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

6-android-pinterest-app-ios-pinterest-app
Pin from iOS Pinterest App

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

Pin from PC Chrome Browser

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
2-ios-chrome-app-pc-chrome-extension
Pin from Chrome with Pinterest Browser Extension

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

3-ios-chrome-app-android-firefox
Pin from Android Firefox App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

 
4-ios-chrome-app-android-pinterest-app
Pin from Android Pinterest App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

5-ios-chrome-app-ios-chrome-app
Pin from iOS Chrome App

✅ Username
✅ Rich Pin
❌ Price
✅ Title
❌ Description

6-ios-chrome-app-ios-pinterest-app
Pin from iOS Pinterest App

✅ Username
❌ Rich Pin
❌ Price
❌ Title
✅ Description

Pin from PC Chrome Browser

❌ Username
❔ Rich Pin
✅ Price
✅ Title
❌ Description

 
2-ios-pinterest-app-pc-chrome-extension
Pin from Chrome with Pinterest Browser Extension

✅ Username
❔ Rich Pin
❌ Price
❌ Title
✅ Description

3-ios-pinterest-app-android-firefox
Pin from Android Firefox App

✅ Username
❔ Rich Pin
✅ Price
✅ Title
❌ Description

 
4-ios-pinterest-app-android-pinterest-app
Pin from Android Pinterest App

✅ Username
❔ Rich Pin
✅ Price
✅ Title
❌ Description

5-ios-pinterest-app-ios-chrome-app
Pin from iOS Chrome App

✅ Username
❔ Rich Pin
✅ Price
✅ Title
❌ Description

6-ios-pinterest-app-ios-pinterest-app
Pin from iOS Pinterest App

✅ Username
❔ Rich Pin
❌ Price
❌ Title
✅ Description

Summary of Observations

1. Not every Pinterest application will make Rich Pins. The ones that will make Rich Pins are:

  • PC Chrome browser
  • iOS Chrome App
  • Android Firefox app
  • Android Pinterest App
 

The ones that will NOT make Rich Pins are:

  • iOS Pinterest app
  • PC Chrome browser extension
 

2. Only PC Chrome browser will allow you to create and edit pin titles. This is a big part of making Pinterest pins SEO-friendly.

The most shocking part of my findings was how poorly the iOS Pinterest app performed for pin creation. The pins it made could not have their titles edited during creation, the app has no way to edit the titles later, and they were not Rich Pins. However, I still must reluctantly recommend the app for people that are using it for browsing, as it does show the product prices on the thumbnails, and doesn’t truncate pin titles like the Android Pinterest app does.

​However, for pin creation, the version of Pinterest on PC using Google Chrome’s browser is superior in every way except for not displaying those previous product prices. Creating SEO-friendly pin titles during pin creation, editing those titles later, and the assurance that they will be Rich Pins puts Chrome as my recommendation.

Conclusion

Do you use Pinterest on any platform I didn’t cover here? How does it perform? Does it create Rich Pins? Leave a comment and share the knowledge!

✌ Peace, ❤ Love and ☀ Sunshine,

Handwritten calligraphy-style signature that says 'Jessica' with a heart dotting the i